Efficient Web Development, Lead Generation & Image Editing Services
Internet Marketing in Three Verticals
Lead Generation
Lead generation has many types of lead acquisition areas that starts with developing lead lists and migrating to internet marketing strategies that include business lists, seo and ppc.
This involves using various software tools and techniques to adjust elements such as color, contrast, brightness, and sharpness. Common tasks in image editing include cropping.
Three Pillars Development digital marketing agency strategies essentially focus on these areas:
1. PPC: Google Pay per click and other ppc verticals in social media, including YouTube.
2. SEO: Search Engine Optimization based on earned organic search rankings, primarily on Google. 3. Social Media Marketing: This service leverages relationships and created content for repurposing.
3. Social Media Marketing: This service leverages relationships and created content for repurposing.
As options are provided in a three vertical online marketing system, these digital marketing agency campaigns can provide a powerful messaging structure for your online campaigns if planned and actioned in a synchronous and harmonic approach.
Letβs start with the quickest and easiest strategy for the long haulβ¦SEO step one: Business Listing Management:
Business Listing Management Service
SEO Lead-in
I think of managing business listings like an appetizer at a party. Even if you just had dinner an hour ago, it is not too difficult to try an appetizer or two when it is in front of you.
Business List Management and βGoogle My Businessβ is an important front-line service ahead of full-on SEO. I would assume that if you are already doing internet marketing with SEO, that this is still the first thing that your marketing team is taking care of.
Along with submitting your citations and business information, the service also validates and augments the reported information, the information submitted prevents duplication of content, the profile stays protected from unauthorized changes or inaccurate postings.
There is also enhanced reporting and information goes out to an extensive network of publisher, and let us not forget that the service also provides support and ongoing management assistance. Logins are provided for customers to cross-reference and log the work being done online for future updates.
Pay Per Click
More Immediate Results
The next closest thing to having an immediate gratification service is pay per click. It doesnβt take months to germinate and build trust with an audience and it can bridge a relationship with seo where the two services support each other with a familial sense of keyword cultivation.
A visitor who clicks a search link from a paid ad might also be the same person who clicks the same listing from an organic result at another time.
Research & Customization
It is a good strategy to do your keyword research with seo to determine the value of keywords and how you will use them in conjunction with your page content and AdWords campaigns.
Expensive keywords may have to be only used with seo and social strategies, because budget to pay-off will always come into play.
Similar wording in ads from page content may play a part, especially when landing page direction is considered for the target page and what the CTA is. Your call to action from the landing page or ad needs to be considered.
Ad creation hopefully has some synergy from print ads or other forms of marketing as well.
This training covers various aspects of AI integration, from selecting the right tools to customizing them for specific tasks.
This is an area for considering when to bring in content from and maybe even the team(s) from your print and media marketing, and if that is not possible for privacyβs sake, then at least bring in a representative who is privy of the other campaigns.
Search Engine Optimization
Seamless Incorporation of AI Tools
Integrating AI into your seo and content marketing is very useful here since you have been integrating your AI work habits into the mix and you are hopefully finding shortcuts for using chatgpt or other AIβs to assist in brainstorming, analyzing and formatting your ideas into useful content.
Levels of SEO Complexity
It starts with Google Local SEO and moves up levels of complexity and extra tasking based on the industry, levels of competition and current positions that your competition currently have in the market and what levels of authority and trustworthiness they have with the audience and with Google.
Here is how we divide up markets:
1. Business Listing Management & Google My Business: This is the starting point for everyone.
2. Google Small Local SEO (levels 1 & 2) : For mom and pop businesses where the competition is lowest.
3. Google Local SEO (levels 1 & 2) : For local businesses that are a step up, like barbers and personal trainers.
4. Google Competitive Local SEO (levels 1 & 2) : For lawyers, dentists, plumbers, etc that have a lot more competition.
5. Google Metro & Ecommerce SEO (levels 1& 2) : For corporations and companies with multiple locations, franchises and large ecommerce storefronts. Companies that have complex online entities with different access points and thousands of pages of content, etc.
Depending on your level of complexity, the above listed seo frames of reference may be a little deceiving, so it is important to always get a consultation upfront so you get an idea of the landscape and unique challenges that your company may face, depending on your current position and relationship with Google.
Social Media Marketing
Strategies & Benefits
There are companies that focus more attention on social media then they do with their main website, but in most cases, it is highly suggested that there be a focus on a main website as the foundation of any internet marketing campaign.
That being said, here are some consideration for maximizing your social presence based on your current relationships with your audience and potential influencers who can or are already assisting you:
Follow influencers in your industry. By osmosis, you will start to see a gravity shift towards you.
Repurpose any useful information to your audience.
Get engagement. Any happy customers you have should become your spokespeople with reviews.
By leveraging what resources you have, there is a lot that can be done along with assistance of AI as well as any investments you do pool into marketing campaigns to gain a competitive edge in your industry.
Conclusion
As a start, the business listing management service is valuable at assisting a businessβs online presence. It’s essential to regularly assess whether ongoing efforts are directed efforts to where they donβt diminish task value or duplicate efforts that are already being tasked.
Contact Three Pillars Development to acknowledge the validity or improve upon your current business directory management efforts. Call us at: (519) 608-9843 or (800) 913-0720.
